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For hoteliers, the old playbook of seasonal rate cards and static pricing no longer cuts it. Maximizing every available room, every night, now demands smarter, faster, and more precise revenue strategies.

Wellness is no longer just a trend—it’s a movement reshaping industries, and the hospitality sector is no exception. In an era where sustainable self-care and mental health take center stage, global hospitality leader Accor is at the forefront, revolutionizing what it means to truly care for guests. This is not about spa retreats; it’s a paradigm shift that integrates well-being into every element of the guest experience.

According to Holistique Training’s Evolution of Hospitality Industry Trends, the hospitality industry is undergoing a profound transformation driven by shifting consumer expectations, technological advancements, and a growing focus on sustainability and well-being. In response, hotels worldwide are investing in renovations to meet the demands of the modern traveler.

Remember the days when a personalized hotel experience meant a chocolate on your pillow? We’ve come a long way. Today, hotels can personalize the guest experience with the help of AI to create unforgettable moments at every turn. Imagine walking into your room to find your favorite music playing softly, the temperature set just right, and the curtains opening to reveal a breathtaking view – all before you’ve said a word.

I’ve been in the revenue game for 20+ years, and let me tell you — nothing grinds my gears like watching hotels leave money on the table. Not because of the market. Not because of bad luck. But because of simple, and often avoidable mistakes.

One of the most incredible things about working in hospitality is the instant feedback loop. I’ve worked across e-commerce, tech, consumer goods, and B2B services, and in every one of those sectors, there was always a goal to make customers happier. But nowhere have I found the kind of rapid, tangible cause-and-effect loop that exists in hospitality.

Imagine this, a couple books a weekend stay, and instead of a generic confirmation from the hotel, they receive a tip about a hidden sunset spot or a breakfast-in-bed option. Small touches like these can transform a regular visit into a memorable experience, making guests feel more special and making your brand stand out.

Note: This post is excerpted from Doug Kennedy’s recent training webcast titled, Understanding What Personalized Hospitality Is (and What It Isn’t!) Watch the replay here.

In 1879, Edison didn’t just create illumination—he eclipsed an entire industry. Candlemakers didn’t merely fear change; they feared extinction. Sound familiar?

In the lead up to the Future Hospitality Summit Saudi Arabia 2025 next month, we asked several industry partners about the opportunities they see for the hospitaliy industry in the Kingdom of Saudi Arabia in 2025 and beyond.