AI won’t save your hotel if your teams are still copy-pasting between systems
By Linda Girrbach
In many hotel groups, automation is discussed as a question of intelligence.
Industry Opinion Articles
Reimagining Tourism Futures: Six Priorities Shaping the Sector’s Transition
By Carlos Martin-Rios
Tourism and hospitality are entering a period defined by rapid change. Climate volatility, evolving traveler expectations, workforce transitions and accelerating digitalization are challenging long-established models.
opinion | 9 February | EHL Hospitality Business School | Environment & Sustainability
Check-In, Clock-Out: Hospitality That Moves With the Nomad Lifestyle
By Bo Frederique van den Bosch
Bo Frederique van den Bosch is a second-place winner (in a four-way tie) in the HFTP Fall 2025 Blog Competition.
opinion | 9 February | Hospitality Financial and Technology Professionals (HFTP) | Consumer Trends
Airport Hotel Revival Done Right at Sonesta LAX
By Adam Mogelonsky, and Larry Mogelonsky,
What do you think of when the words ‘airport hotel’ come to mind? Perhaps it’s an endless parade of uniformed airline crews or a spartan lobby coupled with a constant stream of check-ins as flights are delayed or canceled. Maybe your only experience was a restless sleepover the night before a ridiculously early departure.
opinion | 9 February | Hotel Mogel Consulting Limited | Airports
The Customer is Always Right
By Nasir Zahir
When Harry Gordon Selfridge opened his revolutionary department store in London in 1909, he didn’t just bring American-style retail to the heart of Britain—he introduced a philosophy that would shape the customer experience for more than a century.
opinion | 9 February | NZ Hospitality | CRM & Loyalty
You Won’t Be Replaced by AI but You’ll Be Replaced by Someone Who Uses It
By Muhammad Tanveer
The call came at midnight.
opinion | 6 February | The Sales Leadership Brief | Sales & Marketing
The AI Dilemma: Should Hotels Wait or Build?
By Martin Soler
AI is moving so fast it’s really really hard to keep up. One week it’s all about chatbots. The next, it’s local AI agents like OpenClaw executing full workflows on a local device. It’s amazing. But it’s also messy.
opinion | 5 February | Soler & Associates | Information Technology
AI Concerns for the Hospitality Industry
By Frank Wolfe
This article is based on research including experimenting with a few AI programs myself. The information here is to encourage personal research on the subject. I am not an expert in this area, just an author. The information here is presented to create awareness and provide a few tips.
opinion | 5 February | Hospitality Financial and Technology Professionals (HFTP) | Human Resources
Presence Is The New Luxury
By Franck Desplechin
Hospitality has always been about how people feel, but over the last decade or so, the industry tried to improve that feeling through structure alone. Better systems. Better standards. Better efficiency. The assumption was that if everything worked smoothly enough, the emotional experience would naturally follow. And what we are seeing now suggests the opposite.
opinion | 5 February | Cheffranck.com | Consumer Trends
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