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Secondary Cities on the Rise: Why Meeting Planners are Flocking to Emerging Destinations

Following the pandemic, the meetings and events industry has seen a noticeable shift in destination preferences. Major cities—long the epicenters for conferences, meetings, and events—are facing increasing competition from secondary cities.

The importance of faculty development in higher education

The knowledge and skills transfer from faculty to students forms the core of what education is all about. One of the most rewarding and important roles in a school is played by the department that strives to support those on the front line of education delivery: the teachers. Welcome to the role of faculty development!

The Digital Bodhisattva: Simone Puorto’s Revolutionary AI Clone at BTO 2024

At BTO 2024, Simone Puorto surprised the audience with a groundbreaking presentation: his keynote was entirely delivered by a digital clone created with advanced AI technologies. This avatar, built from 25 years of personal and professional content, perfectly replicated not only his communication style but also his voice, gestures, and signature provocative and philosophical approach. A concrete demonstration of AI’s potential, the presentation pushed the hospitality industry to reflect on the future of human-artificial interaction. Below is an exclusive interview in which Simone shares how his digital clone project came to life and the implications this innovation could have for the future.

Sous-vide salmon cooking: why color isn’t a key indicator

We’ve all been there, anxiously checking if our salmon is that perfect shade of pink to know if it’s done. But here’s the thing: color isn’t always a reliable guide. Relying on it alone can leave you with dry, overcooked salmon or a raw center. Enter sous-vide cooking under the guidance of our Chef Cyrille Lecossois, Senior Lecturer at EHL and sous-vide expert: the foolproof method that focuses on temperature, not color. With precise temperature control, sous-vide takes the guesswork out of cooking and delivers salmon that’s perfectly tender every time.

Designing Wellness Experiences to Attract Hotel Guests

Modern travelers want more than comfortable beds and room service — they want all-encompassing experiences that support their physical, mental, and emotional well-being during their time away from home. Hoteliers that create immersive wellness experiences give guests a compelling reason to choose their accommodations over competitors.

The Importance of Data Security in Hotels

When was the last time your hotel staff had data security training? The speed at which cyber criminals adapt their tactics can be frightening, and the only way to keep your business – and your guests – safe is to regularly retrain your team in the latest best practices for security.

Shadowing as a Pedagogical Tool for Trainer Development

For this, new creative methods are essential for hospitality to leverage teaching excellence based on the transfer of knowledge among professionals, i.e., experts from the industry who wish to expand their professional skills to include practical facilitation and teaching.

The Five Easiest Customer Service Tactics Anyone Can Do

It’s the holiday season, and whatever holiday you choose to celebrate – or choose not to celebrate – gifting is the norm. So, I have a gift for you: the five easiest customer service tactics that anyone and everyone can do – and they won’t cost a thing!

What is AI going to bring hotels in 2025?

Let’s cut through the noise for a moment. AI is not just hype anymore—it’s the biggest shift in tech since the internet made floppy disks obsolete.

Capturing Hotel Demand at Scale: How Digital Marketing Automation is Shaping the Future of Hospitality

In today’s hyper-competitive hospitality landscape, hotels can no longer rely on a “build it and they will come” mindset. The hunger for travel is insatiable, but the demand for a hyper-personalized experience that starts long before a potential traveler clicks ‘book now’ has hit an all-time high. In this market, loyalty must be earned – not given, and digital marketing is not a luxury, it’s a necessity.

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