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The Texas Hill Country has been undergoing a remarkable transformation since 2021. Once celebrated for its rustic inns and German heritage, the region is now emerging as a premier destination for rural luxury escapes, fueled by a wave of high-end investments, wellness-focused brands, and experience-driven developments.

We take innovation seriously. Our continual investment in research and development (R&D) is not just about keeping up with industry trends, it’s about truly transforming hospitality. And as our customer base grows, so does our commitment to expanding our R&D teams, ensuring we deliver solutions that truly make a difference.

The history of hotel distribution is a sequence of technological shifts that hoteliers have consistently underestimated—or outright ignored—even as they began unfolding with unstoppable momentum.

F&B is an ever-evolving sector and, in recent years, has been both proactive and reactive to changes in the social and business landscape of the nation. F&B industry operators are steadily evolving, driven by changing consumer preferences and global influences. The pandemic prompted fast action for many operations just to survive. In a high-speed world of change, the F&B sector has become increasingly innovative, as evidenced by its products, service, safety, and technology operations. This discussion will review creative ideas and a variety of trends in innovation and consumer demand for F&B.

Artificial Intelligence (AI) is no longer a futuristic concept in the hospitality industry. It’s a powerful force shaping how hotels attract, engage, and retain guests today. From predictive pricing to generative content, AI is driving a new wave of digital marketing innovation that can directly impact a hotel’s bottom line. For hospitality leaders who want to stay competitive, understanding and leveraging AI tools is no longer optional; it’s essential.

AI news is coming in hot – every single day. A new groundbreaking platform, feature, update. Well, sometimes it’s groundbreaking, and sometimes we’re yet to see how life and business changing (or not) it’s going to be.

Technological prowess was once an advantage for the more savvy hotelier, whereas now it’s a core component of commercial success. For hotel revenue managers, this evolution presents both challenges and opportunities. The right commercial technology (tech) stack can be the linchpin that differentiates your properties from thriving and those struggling to keep up in a highly competitive market.

In the lead up to the Future Hospitality Summit Saudi Arabia 2025 taking place in Riyadh next week, we asked several industry partners about the opportunities they see for the hospitaliy industry in the Kingdom of Saudi Arabia in 2025 and beyond.

Hospitality technology balances tradition with innovation - personal service with digital efficiency. Ryan Hamilton, co-founder of SalesAndCatering.com, represents a different approach to tech leadership.

Global leisure travel patterns are undergoing a notable realignment as economic and political headwinds emanating from the United States redirect international tourists toward more accessible and stable destinations.