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The hospitality industry has been inundated with technology solutions promising to free hotel brands from the constraints of legacy systems and elevate the guest experience. For years, the message has remained the same: “Invest in cutting-edge technology and automation, and you’ll empower your staff to focus on what truly matters—the guest.” After all, technology should be an enabler rather than a barrier to real-world connections.

Ask anyone in a hospitality service or sales organization if they train their employees, and they’ll often detail their extensive orientation and classroom training programs, claiming to prepare employees to perform at an elite level. Yet, countless service experiences—from trying to make a hotel reservation over the phone or as a walk-in in addition to trying to book a meeting—suggest otherwise. Training isn’t working, and this isn’t just a post-COVID phenomenon.

Building your hotel’s digital presence requires meticulous planning and execution across various channels to ensure maximum visibility and seamless operations. From GPS submissions to paid marketing and content optimization, here’s how to effectively position your property for success.

The guests staying at your hotel expect exceptional service, comfort, and a high sense of security. Ensuring the safety of all your hotel’s guests must be of utmost importance, which means it is imperative to do regular assessments of ways to improve security measures. Maximizing your hotel’s safety will safeguard your guests’ wellbeing, protect valuable property, and maintain your establishment’s reputation.

Marketing, at its core, is about making people want something. It’s about shaping perceptions so that customers actively seek out a product or service. Yet, time and time again, when diving into product research or company data, the first thing people highlight is what’s wrong—the market conditions, the competition, the regulatory challenges, the inclusion concerns. Important discussions, sure. But they don’t sell.

Let’s be honest, the current influencer marketing model for hotels often feels like a race to the bottom. Hotels are bombarded with requests for free stays, often from "influencers" with questionable engagement and a focus on their own personal brand, rather than the hotel’s story. Meanwhile, genuine storytellers and content creators who could truly showcase a hotel’s unique offerings are often overlooked. Something needs to change.

Hotels are changing fast, and AI (artificial intelligence) is leading the way. But hold on—this isn’t some sci-fi takeover. AI isn’t here to replace the magic of hospitality; it’s here to enhance it.

Every hotel can benefit from automated revenue management. Boutique or hostel, independent or chain, there are huge potential revenue uplifts that can’t be ignored.

Every hotelier schemes ways to boost their hotel profitability. From poring over data to scouring competitors and hoping the room rates are the “right” price to attract visitors, they can make daily adjustments that never quite “work.”

The primary goal of revenue management (RM) is to ensure that the property sells the right product to the right customer at the right time for the right price on the right channel.