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Starting in June 2025, Meta (Facebook) will implement a change in reporting that may affect how advertisers view the performance of Collection Ads using Instant Experiences. This update could decrease the reported Landing Page Views (LPVs), but it’s important to note that this does not indicate a decline in actual performance. Instead, it represents a change in the definition and measurement of LPVs.

For many hoteliers, this story will feel familiar: your legacy Property Management System (PMS) no longer meets the needs of your operation. Workflows are clunky, guest experiences inconsistent, and the thought of switching feels too costly or complex – so you stick with what you know.

At first glance, the hotel industry in the United States seems to be climbing back. Total revenue per available room (TRevPAR), gross operating profit per available room (GOPPAR), and payroll per available room (PayPAR) have all posted year-over-year gains. But peel back the layers, adjust for inflation, and a different picture emerges—one where progress is slower, margins thinner, and true recovery still out of reach.

Talk to any hotelier about the guest journey, and the same themes tend to emerge: personalisation, seamless booking, loyalty, guest experience. Technology is expected to enhance all these moments. But there’s one step that often gets overlooked and yet it underpins the entire guest relationship: identity verification.

The hotel industry is facing a powerful mix of opportunity and pressure. Hotel guest spending on travel and associated expenses is projected to hit a record $777 billion, according to the American Hotel & Lodging Association. But costs are rising, staffing remains tight and many traditional revenue streams are feeling the squeeze. So what’s the smartest way forward?

Most hotels rely on OTAs to keep occupancy high, especially in low season. It is a working strategy. But it comes at a price: lost margins, limited control over guest data, and the constant challenge of competing with your own listings.

The hospitality industry has continuously evolved in response to changing guest expectations. Over the last decade, the shift has been both visible and profound. Today, travellers increasingly look beyond the thread count of linens or gourmet menus. They want transparency, values, and accountability. They want to know how a hotel treats its waste, conserves water, supports the community, and manages its carbon footprint.

Summer brings a welcome surge in travel, with millions of people booking hotels, redeeming loyalty rewards, and flocking to vacation destinations. But as transaction volumes rise, so do fraud risks and many hospitality brands find themselves unprepared for the scale, speed, and sophistication of these attacks.

In an era where climate concerns and rising operational costs dominate the global conversation, sustainability is no longer just a buzzword — it is a core business strategy. For hotels across the globe, going green is both an ethical imperative and an economic one. While the hospitality industry has grappled with the perception that sustainability is expensive, smart resource management proves otherwise – allowing them to reduce waste, lower energy costs, and build long-term resilience. In this context, sustainability is profitability, and resource efficiency is its foundation.

When it comes to your work you’re going to want to have a great set of constraints. Without them, you’re going to float aimlessly through your day and week and wonder why you don’t get the work done or the projects completed. We need to set time limits for the work we do in order to be productive. We need to build these into our teams and their worlds with structure and create a professional environment that’s rich with productivity and a sense of order with the flow. With this structure comes the opportunity to create and this is where we grow.