

By Filipe MachazToday’s travellers expect to move fluidly between inspiration, research, and booking. They might discover a hotel on social media, validate it using AI tools or OTAs, and then book directly when the experience feels clear, valuable, and easy.

By Muhammad TanveerModern sales leadership must rethink talent, incentives, and team design to scale revenue in 2026.

By Tanya J. PiersonThe hotel sector in Minneapolis–St. Paul continues to evolve and recover from pre- and post-pandemic oversupply and demand changes. Leisure and event-driven travel have returned with renewed energy, but not yet at the scale needed to fully offset the region’s corporate travel losses.

By Martin SolerIt’s been the recent talk of the industry. We’ve been sensing it for a while, and now it’s getting clearer: AI is slowly but surely disrupting online travel discovery, search and possibly booking. Markus Busch recently broke this down in one of the better hotel industry pieces I’ve read lately. And Thomas Reiner has an excellent take as well. Here’s my take (which is a slightly more detailed version of the post I shared).

By Paul WilsonMany of us will have been in meetings over the past few weeks, analyzing the year just gone and considering what could be done differently in 2026. How can can successes be enhanced and lessons learned from our failures? Such events are a chance to understand that a new year means opportunities to do things differently.

By Fabian BartnickEvery revenue manager has had that moment. You sit there, staring at the screen. Pickup is… meh. Forecast is blinking at you like it knows something you don’t. Sales wants action. Marketing wants “a campaign.” The GM wants certainty. The owner wants sleep.

Hospitality Net provides a daily feed of industry news, appointments, photos and option articles.
Regular webinars and panel discussions featuring the top thought leaders of hospitality technology.
Check it outA global network of leading hospitality technology providers and expert advisors.
Check it out