
2026 Is Not About Adding AI to Hotels
By Are Morch
Most hotel leaders will look back at 2026 and realize it was the year the rules changed without an announcement.

By Are MorchMost hotel leaders will look back at 2026 and realize it was the year the rules changed without an announcement.

By Shep HykenThere’s an old expression: Feedback is a gift. Whenever a customer is willing to take time to share feedback by talking to you, emailing you, or leaving an online comment, it’s a gift. It either validates that what you’re doing is working or points out opportunities to improve. Companies obsess over survey scores and online reviews, and that’s smart. But if you only focus on what customers are telling you, you might miss important feedback that’s unintentionally hidden in what they don’t mention.

By Tom BrownPets are an important part of our lives. They deserve to be treated to the same five-star experiences as we are. And there’s an emerging trend within luxury hospitality that proves it’s not only our animal friends who’ll benefit – hotels can too.

By Klaas KoertenIn recent years, massive leaps have been made in the development of humanoid robots. The idea of making mechanical humans that can do our chores for us is as old as Talos, the fictional bronze man that was thought up by the ancient Greeks in 300 B.C. However, recent developments in robot building might make human-shaped robots a real possibility in people’s houses in the near future, and possibly also in our professional work environments.

By Tom BrownWhat will the guest journey look like in 2026 and beyond? As hospitality arrives at yet another critical moment, the 2026 Hospitality Industry Outlook authored by Mews explores how the rise of AI – both generative and agentic – is transforming how hotels operate, interact with guests and drive revenue.

By Andrew HopsonI enjoy a good road trip, anyone who knows me knows when it’s time to travel, I’ll hit the road in a heartbeat. There’s something exciting about being in motion, traveling to new places, or just getting to revisit somewhere I’ve visited before.

By Tom BrownIn hospitality, we often talk about guest experience, operational excellence and creating memorable moments. But the most profound lessons in hospitality come from stories that begin far away from a hotel lobby.

Hospitality Net provides a daily feed of industry news, appointments, photos and option articles.
Regular webinars and panel discussions featuring the top thought leaders of hospitality technology.
Check it outA global network of leading hospitality technology providers and expert advisors.
Check it out