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Accrual accounting for hotels is essential for modern hotel financial planning and analysis. Unlike cash accounting, which only records transactions when money changes hands, accrual accounting captures revenues and expenses when they are incurred. This provides a more accurate view of a hotel’s performance and helps operators, asset managers, and owners make informed decisions.

As hotels navigate continued pressure on rooms revenue, F&B has firmly stepped into the spotlight as one of the most powerful drivers of ancillary income. For F&B leaders, the opportunity to maximise spend while streamlining operations has never been more compelling. Mobile ordering in particular has seen a marked acceleration in its adoption and impact in recent years as operators look to do more with leaner teams while enhancing the guest experience.

In 2025, hospitality experienced its first true channel shift in consumer behavior since the introduction of smartphones. AI-driven booking channels and large language models (LLMs) moved from experimentation to influence, reshaping how travelers discover, evaluate, and choose hotels. This was not simply a new distribution channel, it was a fundamental evolution in how brand information is read, trusted, and acted upon.

I’ve been monitoring my customer service experiences with the brands I do business with a little more closely than usual. And I’ve made numerous calls to airlines, mobile phone carriers, electronics companies, and more. I’ve found that people are typically friendly and do their best to support me. To clear my conscience, I admit that my recent call to my cable provider was tense due to my frustration with a faulty router, but that tenuous conversation was my fault, not theirs. I was obviously upset with the product, but my rep remained calm and did everything in her power to resolve the issue. She gets an A for effort, attitude, and knowledge.

The 2026 Guest Experience Benchmark reveals a hotel industry that continues to mature under pressure. Despite record tourist arrivals in several regions, guest satisfaction continued to rise. This matters because volume growth often strains service delivery. Yet the data shows that hotels are coping better than ever.

Luxury resorts do not suffer from a lack of marketing sophistication. Many operate with advanced technology stacks, experienced teams, and more data than at any point in their history.

Hotel technology rarely stands still. As hotel businesses grow, their needs change, and the systems that once felt like an adequate fit can start to feel limiting. What supports a single property does not always scale cleanly across a portfolio. Over time, technology decisions tend to follow a maturity curve shaped by size, operational complexity, and long-term ambitions.

Google has officially entered a new phase of inbox intelligence. With the rollout of Gmail features powered by Gemini AI, the inbox is no longer just a place where emails arrive. It is becoming an AI-curated feed that prioritizes relevance, engagement, and perceived importance.For hoteliers, this shift represents more than a product update. It signals a fundamental change in how marketing emails are evaluated, surfaced, and consumed by guests. While traditional deliverability still matters, visibility is now determined by how much attention your emails earn.

If you run an independent hotel or B&B, you know what it means to wear too many hats.

In hotel technology, a term such as “API integration” often appears to be overused or misunderstood. On paper, most Revenue Management Systems claim to be connected to the PMS. But in practice, that connection often means receiving a daily aggregated report from the PMS.