Hotelier Perspectives

As the travel industry continues to rebound, hotels are preparing for what experts predict to be a record-breaking year of travel in 2025. But with increased demand comes increased competition. With guests browsing dozens of hotel options before making a decision, hotels need to ensure they’re capturing direct bookings and minimizing their reliance on Online Travel Agencies (OTAs). This is where a Price Comparison Widget (PCW) becomes an invaluable tool.

Ever notice how some hotel and travel tech companies seem to dominate their space effortlessly while others struggle to publish even basic content?

There’s more data available about your guests than ever before. Today, we’re learning about travelers who visited our websites, began searching dates and locations, but left without booking. This provides a clearer picture of unconstrained demand, a more comprehensive look that goes beyond just guests booking a room, exploring potential shoppers as well.

Does innovation always need to be technology-based? Also in wellness, or in hospitality? This question comes up often during discussions with hospitality, wellness or spa colleagues. Being intrigued by the issue did a quick Google search: almost every page of the top hits Google found was referring to some sort of technological innovation.

While net unit growth (NUG) — a measure of the increase in available hotel rooms over a period of time — has been a key performance indicator for many hospitality brands, many hoteliers are now prioritizing net revenue growth (NRG) — the rate at which a company’s net revenue increases over time.

As a hotel or resort operator, you’ve likely been pricked by the double-edged sword of online travel agencies (OTAs). Although they garner attention for your property and bring in first-time guests, they’re also costly—both financially and in terms of customer relationships.

Rebranding is fun—on paper. New logos, fresh color palettes, a shiny website, and a fancy style guide. But in a complex multi-product environment, it is a system designer / engineer job not a graphic design job. Here are some of the key takeaways from one of the hotel tech industries most complex and thorough rebrands ever done.

Valentine’s Day was last month. It is a time when you acknowledge the people you love and care about, often with a gift. I’ve written a number of articles about customer and employee gifts on Valentine’s Day and other obvious gift-giving holidays. It seems that the traditional holidays toward the end of the year are when companies or employees typically send or exchange gifts and cards.

Rising inflation rates continue to affect costs across the hospitality industry. Today’s hoteliers must not only correct for inflation but also find innovative ways to increase revenue.

Best available rate (BAR) was the most commonly adopted strategy for pricing hotel rooms back in the 90s, but as the hospitality industry has evolved and become a sophisticated digital ecosystem of OTAs, own brand channels, and systems, a new pricing model was needed.