Marketing & Guest Loyalty

I’m always impressed when someone truly loves their job and does more than expected. And that’s exactly what happened on a recent cross-country American Airlines flight. Here’s what happened:

It’s been six months since Booking.com was designated a “gatekeeper” under the EU’s Digital Markets Act (DMA), new legislation that aims to set the stage for a fairer digital landscape. Hoteliers have been waiting anxiously to see how it would modify its platform to comply with the new regulations, and now the wait is over: Booking.com has officially published its report detailing how it’s complying with the DMA.

In today’s hospitality industry, digital engagement is crucial, and Rosetta Hospitality leverages various strategies to connect meaningfully with travellers. While focusing on authenticity and simplicity, we use creative approaches to build lasting connections and enhance brand visibility. Here’s an overview of how we engage customers and drive digital presence.

There continue to be silos in commercial strategy. Let’s dig deeper into how digital marketing needs to function to guarantee a seat at the table.

Running a hotel has never been easy. And the challenge is made even harder for those hoteliers who still rely on legacy property management systems (PMSs) that are no longer suited to modern habits, expectations and technologies. Systems that hinder rather than drive efficiency for your teams.

Known to many as the Eternal City, Rome has an uninterrupted history spanning two and a half thousand years. Apart from incredible historical sites, Rome has some of the world’s finest luxury hotels, often carved out of grand palazzos that once served members of the royal court of the Papal elite, and all of them adorned with opulent finishings and fine art.

Guest education is often overlooked in hospitality, but it is an integral aspect of the guest management experience. This education process offers significant benefits that go beyond simply informing them about the physical property, its amenities and outlets, and the surrounding destination.

20% of $500 is $100. With typical OTA commission rates hovering around 20%, that reduces the value of a $500 reservation to a $400 one. So, what’s the solution?

The hospitality industry has long struggled with fragmented data locked away in isolated systems. But recent advances in technology are helping hoteliers achieve something that was once difficult: centralized, accessible data. This new wave of data connectivity allows hotels to securely integrate insights from all facets of their operations in near real-time, giving them control over their data and the ability to access it when and how they want.

After months of constructive dialogue with the European Commission, other stakeholders and intense efforts of teams across our business, we reached a major milestone today: our compliance with the requirements under the Digital Markets Act (DMA).