Marketing & Guest Loyalty

As the travel industry continues to rebound, hotels are preparing for what experts predict to be a record-breaking year of travel in 2025. But with increased demand comes increased competition. With guests browsing dozens of hotel options before making a decision, hotels need to ensure they’re capturing direct bookings and minimizing their reliance on Online Travel Agencies (OTAs). This is where a Price Comparison Widget (PCW) becomes an invaluable tool.

What makes a great event? Is it a unique venue? Incredible keynote speakers? A beautiful destination? World-class food? Engaging displays? Or is it the seamless combination of all these elements?

Ever notice how some hotel and travel tech companies seem to dominate their space effortlessly while others struggle to publish even basic content?

The Pareto Principle, also known as the 80/20 rule, suggests that approximately 80% of outcomes or results come from about 20% of the causes or inputs, emphasizing the importance of focusing on the vital few to achieve significant results.

There’s more data available about your guests than ever before. Today, we’re learning about travelers who visited our websites, began searching dates and locations, but left without booking. This provides a clearer picture of unconstrained demand, a more comprehensive look that goes beyond just guests booking a room, exploring potential shoppers as well.

Does innovation always need to be technology-based? Also in wellness, or in hospitality? This question comes up often during discussions with hospitality, wellness or spa colleagues. Being intrigued by the issue did a quick Google search: almost every page of the top hits Google found was referring to some sort of technological innovation.

The 36th Hunter Hotel Investment Conference took place this week at Atlanta’s Marriott Marquis, with the theme “Elevate Your Game” inspiring session topics and conversations throughout the event. This article provides our key takeaways from the conference.

While net unit growth (NUG) — a measure of the increase in available hotel rooms over a period of time — has been a key performance indicator for many hospitality brands, many hoteliers are now prioritizing net revenue growth (NRG) — the rate at which a company’s net revenue increases over time.

As a hotel or resort operator, you’ve likely been pricked by the double-edged sword of online travel agencies (OTAs). Although they garner attention for your property and bring in first-time guests, they’re also costly—both financially and in terms of customer relationships.

Rebranding is fun—on paper. New logos, fresh color palettes, a shiny website, and a fancy style guide. But in a complex multi-product environment, it is a system designer / engineer job not a graphic design job. Here are some of the key takeaways from one of the hotel tech industries most complex and thorough rebrands ever done.