Revenue Management & Channel Opt

Reinventing your hotel’s revenue & channel strategy? From revenue management courses to tech considerations, you’ve come to the right place.


How to Improve Personalized AI-Driven Hotel Marketing

The hospitality industry is undergoing a remarkable transformation, fueled by the integration of AI technology with the human touch to redefine guest experiences. AI assistant chatbots like Velma from Quicktext lead this change, which delivers hyper-personalized interactions. To start, consider a pilot project with an AI assistant chatbot to unlock AI’s potential while ensuring a smooth transition.

What Wellness Features Provide the Best Returns?

Wellness features have undoubtedly become a key differentiator in the hospitality industry in all markets for attracting guests and driving revenue. But some features may provide better returns on investment (ROI) than others and selecting the most suitable for a property requires a considered approach.

Booking.com’s DMA approach: A bit more transparency, but not much else

It’s been six months since Booking.com was designated a “gatekeeper” under the EU’s Digital Markets Act (DMA), new legislation that aims to set the stage for a fairer digital landscape. Hoteliers have been waiting anxiously to see how it would modify its platform to comply with the new regulations, and now the wait is over: Booking.com has officially published its report detailing how it’s complying with the DMA.

The Power Shift: How Travelers Are Transforming the Future of Business Travel

Business travel is booming. According to the GBTA’s Business Travel Index Outlook report, business travel spending is projected to reach $1.4 trillion this year and climb to $1.8 trillion by 2027.

8 Common Pain Points of a Legacy PMS – and How to Solve Them

Running a hotel has never been easy. And the challenge is made even harder for those hoteliers who still rely on legacy property management systems (PMSs) that are no longer suited to modern habits, expectations and technologies. Systems that hinder rather than drive efficiency for your teams.

Navigating Labor Cost Challenges in Hospitality: Turning a Court Ruling Into Strategic Action

The recent ruling by a Texas federal judge to vacate the Department of Labor’s (DOL) overtime rule sent shockwaves through the hospitality industry. The proposed salary threshold increase would have expanded overtime eligibility to approximately 3.6 million lower-paid salaried workers across industries, many of whom are employed in hospitality. While this decision provides temporary relief, it also opens the door for deeper introspection and strategic action.

What Diners, Operators are Expecting from Their POS in 2025 and Beyond

Restaurant technology buyers are facing a paradox for 2025 – the need to balance diners’ desire for increasingly innovative, personalized service with market realities including rising costs, smaller workforces, and a dearth of vendor innovation. Fortunately, strategically integrated point-of-sale technology and systems are helping restaurateurs meet these challenges and exceed diner expectations.

The Future of Hospitality: Harnessing Technology to Empower Human Connection

As technology evolves, so do the demands of our industry and workforce. Yet, in hospitality, technology’s role should be simple: it must empower people, not replace them. Our industry revolves around human connections, and while automation can streamline operations, it’s the personal touch that brings guests back and drives team engagement. In a recent conversation with Rob Smith, CEO of Stonebridge Companies, we explored the balance between digital innovation and human interaction—a conversation that feels more relevant than ever as labor challenges and shifting guest expectations reshape hospitality.

Eight Ways to Win More Group Booking RFPs

Group travelers represent a highly sought-after segment in the hotel industry, yet they’re also among the most challenging to capture. The competition is fierce, the logistics are complex, and responding to RFPs can quickly become overwhelming. But the opportunity is too big to ignore. Private and corporate groups make up an increasingly important and growing segment of the post-pandemic travel market. To capture a share, hotels need to up their game with groups. It all starts with getting better at winning group RFPs.

11 Ways to Optimize Your Hotel Booking Engine for Maximum Direct Bookings

20% of $500 is $100. With typical OTA commission rates hovering around 20%, that reduces the value of a $500 reservation to a $400 one. So, what’s the solution?

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