Revenue Management & Channel Opt

The hospitality industry has been inundated with technology solutions promising to free hotel brands from the constraints of legacy systems and elevate the guest experience. For years, the message has remained the same: “Invest in cutting-edge technology and automation, and you’ll empower your staff to focus on what truly matters—the guest.” After all, technology should be an enabler rather than a barrier to real-world connections.

Ask anyone in a hospitality service or sales organization if they train their employees, and they’ll often detail their extensive orientation and classroom training programs, claiming to prepare employees to perform at an elite level. Yet, countless service experiences—from trying to make a hotel reservation over the phone or as a walk-in in addition to trying to book a meeting—suggest otherwise. Training isn’t working, and this isn’t just a post-COVID phenomenon.

The guests staying at your hotel expect exceptional service, comfort, and a high sense of security. Ensuring the safety of all your hotel’s guests must be of utmost importance, which means it is imperative to do regular assessments of ways to improve security measures. Maximizing your hotel’s safety will safeguard your guests’ wellbeing, protect valuable property, and maintain your establishment’s reputation.

Hotels are changing fast, and AI (artificial intelligence) is leading the way. But hold on—this isn’t some sci-fi takeover. AI isn’t here to replace the magic of hospitality; it’s here to enhance it.

Every hotel can benefit from automated revenue management. Boutique or hostel, independent or chain, there are huge potential revenue uplifts that can’t be ignored.

Every hotelier schemes ways to boost their hotel profitability. From poring over data to scouring competitors and hoping the room rates are the “right” price to attract visitors, they can make daily adjustments that never quite “work.”

The primary goal of revenue management (RM) is to ensure that the property sells the right product to the right customer at the right time for the right price on the right channel.

Consider the last time you set out to plan your next holiday. Did you find it easy to make a quick decision on where to go, which airline and hotel to choose, which experiences to pick or restaurants to dine at? Chances are you didn’t. And you’re not alone.

The in-room entertainment market is poised for significant transformation in the coming years. Whilst top-tier casting solutions are high on every hotelier’s wish list, will they truly revolutionise, move the needle and meet everyone’s expectations? Will the trend of cord-cutting seen in residential homes continue in the hospitality industry, or will it take time and stabilise? And what about in-room movies, are they becoming obsolete with the advancement of Netflix, Amazon, Max and Disney+?

At the dawn of the 7th edition of the Scholarship of Teaching and Learning (SoTL) conference at EHL Hospitality Business School, we take a moment to reflect on the motivations for participating in SoTL and the rich lessons we take away from each edition.