Revenue Management & Channel Opt

The hospitality industry is experiencing a fundamental change in how guests interact with restaurants and hotels. Traditionally, Point of Sale (POS) meant a fixed terminal with an employee taking orders from guests across a counter. Today’s reality is radically different, with guests expecting to order and pay however they prefer, whether through their phones, at self-service kiosks, via apps, or through traditional staff interactions. As consumer expectations evolve, traditional POS systems are struggling to keep pace. Below are the top 10 reasons to consider replacing your POS system in 2025, along with actionable insights to help hospitality leaders prepare for the future.

Meetings and events are in the midst of a renaissance heading into 2025, with numerous contributing factors as to why. Top of the list for the corporate and group segments is the need to bring people together in a world that has embraced hybrid or fully remote working arrangements.

Most technology is designed to captivate and keep our attention. The prime example is social media, whose addictive platforms and algorithms keep its users scrolling endlessly. But what if the goal of technology wasn’t engagement at all?

As a leader in revenue management consulting, we’re always at the forefront of what is happening in the hotel industry ─ and keeping a close eye on how revenue management trends keep evolving.

Most marketers start by thinking—throwing around ideas, holding brainstorming sessions, and filling up whiteboards. It’s fun, it is what creatives are known for. But truly effective strategies begin with looking: studying analytics, speaking to customers, and seeing the actual situation on the ground. And because strategy is a greek military word, let’s think of an Ancient Greek general planning a battle: you wouldn’t want him to send soldiers on a hunch only to discover “oops” that was the best defended flank. We’d expect them to gather intel and look first.

Hospitality is an industry that thrives on human connection, but it has often been held back by outdated technology. In a recent interview on Hotel Tech Insider, Matt Welle, CEO of Mews, shared his journey from being a hotelier to leading a revolutionary property management system (PMS) company. His insights provide a roadmap for how technology can empower hoteliers to deliver better guest experiences and drive operational efficiency.

As you’re reading through the onslaught of 2025 hotel industry predictions and trends pieces, you’re likely noticing “Automation” near the top or at the top of every list. So much so that "Automation” might become a buzzword that you start to skip over.

Why is there an analog phone on every nightstand of nearly every hotel room in the US and why they are likely to remain there for years to come?

The hospitality industry has been caught in a digital vortex in the past two years. What used to be a straightforward task (tracking web traffic and performance metrics) has devolved into a Kafkaesque ordeal. Regulations like the Digital Markets Act and GDPR were introduced under the guise of fairness and privacy but have left hotels drowning in incomplete data and distorted performance insights. Instead of leveling the playing field, these policies have made it nearly impossible for hotels to compete effectively, creating a dystopian reality where hoteliers are forced to make decisions in the dark.

What good is a gift card if it’s a chore to purchase or use? Keeping this top of mind should be key to hoteliers when considering program options, and it’s particularly important as travelers begin to cash-in gift cards bestowed on them during the recent holiday season. Gift cards and other forms of alternative payment are becoming increasingly popular with consumers, with a recent Capital One study finding that the U.S. gift card market is expected to generate $324.5 billion in revenue in 2024 and grow 17.7 percent annually. Clearly, travelers still have more to give, and hoteliers must make the process as easy as possible to tap into this lucrative revenue stream.