Revenue Management & Channel Opt

We take innovation seriously. Our continual investment in research and development (R&D) is not just about keeping up with industry trends, it’s about truly transforming hospitality. And as our customer base grows, so does our commitment to expanding our R&D teams, ensuring we deliver solutions that truly make a difference.

F&B is an ever-evolving sector and, in recent years, has been both proactive and reactive to changes in the social and business landscape of the nation. F&B industry operators are steadily evolving, driven by changing consumer preferences and global influences. The pandemic prompted fast action for many operations just to survive. In a high-speed world of change, the F&B sector has become increasingly innovative, as evidenced by its products, service, safety, and technology operations. This discussion will review creative ideas and a variety of trends in innovation and consumer demand for F&B.

The history of hotel distribution is a sequence of technological shifts that hoteliers have consistently underestimated—or outright ignored—even as they began unfolding with unstoppable momentum.

Artificial Intelligence (AI) is no longer a futuristic concept in the hospitality industry. It’s a powerful force shaping how hotels attract, engage, and retain guests today. From predictive pricing to generative content, AI is driving a new wave of digital marketing innovation that can directly impact a hotel’s bottom line. For hospitality leaders who want to stay competitive, understanding and leveraging AI tools is no longer optional; it’s essential.

AI news is coming in hot – every single day. A new groundbreaking platform, feature, update. Well, sometimes it’s groundbreaking, and sometimes we’re yet to see how life and business changing (or not) it’s going to be.

Technological prowess was once an advantage for the more savvy hotelier, whereas now it’s a core component of commercial success. For hotel revenue managers, this evolution presents both challenges and opportunities. The right commercial technology (tech) stack can be the linchpin that differentiates your properties from thriving and those struggling to keep up in a highly competitive market.

Hospitality technology balances tradition with innovation - personal service with digital efficiency. Ryan Hamilton, co-founder of SalesAndCatering.com, represents a different approach to tech leadership.

Look, I know it’s cool in Revenue Manager circles to trash-talk OTAs. “They’re stealing our margins!” “They own the guest!” “They don’t even call the hotel by its proper name!” "We need direct business"

Exactly one week ago, we had the pleasure of attending Mews Unfold 2025 in Amsterdam. Now in its sixth edition, Unfold has grown into one of the most anticipated hospitality events in Europe, drawing over 700 hoteliers, tech partners, and innovators from around the world. What began in a single room just a few years ago has evolved into a multi-floor experience, full of energy, insight, and meaningful connection.

If you’re an independent hotelier, you’ve likely played the game: tweak your rates based on the season, check out what your competitors are charging, analyze pacing, maybe throw in some gut instinct—and cross your fingers that bookings roll in.