At BTO 2024, Simone Puorto surprised the audience with a groundbreaking presentation: his keynote was entirely delivered by a digital clone created with advanced AI technologies. This avatar, built from 25 years of personal and professional content, perfectly replicated not only his communication style but also his voice, gestures, and signature provocative and philosophical approach. A concrete demonstration of AI’s potential, the presentation pushed the hospitality industry to reflect on the future of human-artificial interaction. Below is an exclusive interview in which Simone shares how his digital clone project came to life and the implications this innovation could have for the future.