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STR is the source for premium global data benchmarking, analytics and marketplace insights. We provide data that is confidential, reliable, accurate and actionable, and our comprehensive reports empower our clients to strategize and compete within their markets. Founded in 1985, STR’s presence has expanded to 15 countries with a corporate North American headquarters in Hendersonville, Tennessee, and an international headquarters in London, England. The cornerstone of our business from the start has been the hotel industry. Today, our data sample comprises more than 55,000 hotels and 7.4 million hotel rooms around the globe. In 2014, we expanded our reach to advance performance across other industries, leveraging our experience as the leader in competitive benchmarking and analytics for the hotel sector.Our vision for the future is to be a trusted advisor, partner and innovator for any global industry that relies on data.

Maldives Hotel Performance Rebounds During Festive Period

https://str.com/data-insights-blog/maldives-hotel-performance-rebounds-during-festive-period

With widely spread out hotel rooms and beach front F&B outlets, the Maldives has strategically promoted itself as inherently “socially distant” and “safe to travel.” Airlines too were quick to launch direct flights from high-demand source markets and...

Mainland China: A Look Back And A Look Ahead

https://str.com/whitepaper/mainland-china-look-back-and-look-ahead

Back To Latest Articles With COVID-19 well-controlled in China at the end of 2020, mainland hotel performance was furthest along in the recovery timeline, moving closer to pre-pandemic levels than other major markets around the world. However, how are...

Mexico: A Story Of Steady Recovery

https://str.com/data-insights-blog/mexico-story-steady-recovery

Mexico’s hotel industry has been a rather unique case of linear performance recovery. While most countries have seen fluctuations in the metrics, Mexico has been on a steady ascent leading to a November that produced the country’s highest performance...

A Vaccine-Dependent Thailand—Will Domestic Demand Hold Hotel Performance Steady?

https://str.com/data-insights-blog/vaccine-dependent-thailand-will-domestic-demand-hold-hotel-performance-steady

On 28 November, Thailand’s Prime Minister announced that the country would only open to substantial tourism once a vaccine was approved, produced and implemented. Now being a vaccine-dependent country, Thailand will rely heavily on domestic demand in...

Countries Look To Incentives To Boost Travel And Hospitality Demand

https://str.com/whitepaper/countries-look-incentives-boost-travel-and-hospitality-demand

With international travel at an all-time low, many governments around the world have attempted to incentivize various forms of tourism to help an industry in desperate need.

 

Contact

Sarah Duignan
Email: sduignan@str.com
Phone: +44 (0)207 9221950